Signpost reviews 20161/13/2024 ![]() It’s important to start letting your prospects know what they can expect as soon as they visit your site.Īn easy way to do this is by featuring a review (or even a review carousel) directly on your homepage.īy doing so, you’re setting the standard that customer reviews aren’t just important – they’re mission-critical to your business. In addition to your Glassdoor reviews, this is exactly what a potential employee will want to see. While this may not explicitly speak to your company culture, or what it’s like to actually work there, it serves an important purpose: proving that your company – and its product or service – is on the right track to success. It’s about selling your company to potential employees, too.Ī way you can amp up your website’s Careers page a bit is by featuring some of your best product reviews from some of your biggest advocates. Marketing isn’t just about selling your product to potential customers. This will help your employees feel more connected to the brand, and as an added bonus, better understand what your customers love about it. So how, as a marketer, can you facilitate this?īy letting your office tell your story just as much as your own team does.Īn easy way to do this is by featuring your customer reviews around your own office. What I am saying is that every employee should know your brand’s story, its mission, and most importantly, feel comfortable sharing that with others. No, I’m not saying every employee should be on your marketing team (that’d really be something, though). Manage responses and engagement of these ads through your social media management tool.Įvery single employee at your company should think like a marketer. ![]() A review quote not only writes itself, but helps your social media ads stand out among the clutter. If you’re anything like me, I’d guess that it’s probably quite a few.Īn easy way to cut through the noise and stand out is by featuring excerpts of your customer reviews on your social ads.Ĭonsumers see right through the traditional advertisement. How many social media ads to your scroll past in a day? By including these, you’re saying “hey – we heard you, and here’s what we’re working on,” and that, in combination with the clear emphasis on transparency, will go a long way. One quick tip? Feature a couple of your negative reviews (yeah – I said it) to make your testimonials page really stand out from the rest. They are able to answer sales objections a prospect has before it’s even asked. So, how can you get in front of this, practice transparency, and make your customer experience as seamless as possible?Įasy – by building a testimonials page! Testimonial pages prove to your prospects that not only do you accept your customer feedback, you embrace it and want to show it off.Įven better, testimonial pages keep your potential customers on your site, as there’s no need to seek out reviews elsewhere if they’re right there in front of them. ![]() Luckily, it’s easier than it sounds, and we’re here with plenty of actionable tips that you can implement almost immediately.Īre you ready to fully embrace the review economy? Then let’s start with step one – how to use customer reviews to fuel your marketing efforts.Ĩ Tips For Marketing With Customer ReviewsĪ modern truth? Potential customers are going to seek out your customer reviews – whether you want them to or not. This means fully incorporating them into every aspect of your business, from your marketing efforts to the closed deal – and even beyond in your product development. To truly thrive in the review economy – and not just survive – you need to fully embrace them. It’s no longer just about gathering these reviews. There’s no doubt about it – word-of-mouth marketing is the new normal.įor years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling. The following post was contributed by our friends at G2:
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